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august 4, 2016· chicago, il
Email Best Practices: Optimizing the Subscriber Experience
As one of digital marketing’s highest performers, email requires its own unique set of content, marketing, and design considerations.
Discover the six stages of the inbox experience and pick up actionable tips to help you create amazing emails that get opened, clicked, and stay out of the spam folder.
- How to reduce friction and encourage subscribers to open and click
- The importance of knowing your audience, relevance and context
- Best practices and principles for mobile email optimization
- How using performance-driven email design can deliver results
September 12· Seattle, wa
Three days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more.
The Hidden Talents of Email: Creating Customer-Centric Messages
Far from dead, email is a powerful workhorse that belongs in every marketer's optimization toolkit. I'll show you how to use email to deliver personal, 1-to-1, and contextually relevant messages that delight your subscribers and encourage engagement.
Email Innovations Summit
OCTOBER 12-13 · London, UK
The EI Summit is designed to not only make you the smartest person in the room by arming email professionals with the most up to date techniques and tools, but also how to communicate those benefits and get buy in from your CMO, Upper Management and your clients